Murma lets anyone create an AI-moderated interview and share it with a link. The AI moderator runs the conversation, asks smart follow-ups, and turns every reply into themes and insights.
The moderator asks your questions, listens to the answer, and probes deeper — adapting every conversation to what each person actually says, just like a skilled interviewer would.
Track how respondents move from opening the link to completing the interview — so you know your questions are landing.
Murma reads every transcript and surfaces the recurring themes, representative quotes and trends — so you don't have to comb through them by hand.
Surveys give you numbers without the why. One-on-one interviews give you the why but never scale. Murma runs real, adaptive conversations with hundreds of people at once, then turns every transcript into themes you can act on.
Describe what you want to learn and add a few starter questions. The AI moderator handles the conversation — asking, listening and following up like a great researcher would.
Publish and send the link to anyone — customers, candidates, users. No scheduling, no calls. People reply in their own words, on their own time.
Read full transcripts, or let Murma summarise hundreds of conversations into themes, quotes and trends you can actually act on.
Murma runs on Google Gemini, processed entirely within the EU region. You decide who sees each interview and who can review the results.
Create an account in seconds with email and password, or continue with Google.
Every interview and transcript belongs to you — share what you want, keep the rest private.
Conversations are moderated and summarised by Google Gemini for natural, grounded follow-ups.
Processing runs in Google Cloud's EU region — your respondents' words stay in Europe.
Create your first AI-moderated interview and share it in minutes.